UIM

UIMIS Inc. assists in launch of www.ptpamedia.com

TORONTO, Jan. 29 - PTPA Media Inc. launches www.ptpamedia.com. www.ptpamedia.com is an award based web site featuring top parenting products, tested by Parents for Parents. The aim of the site is to provide an objective arena for the Media, retailers and consumers to showcase the best family-related products while at the same time, offering qualifying manufacturers an opportunity to use the award winner seal by PTPA Media to endorse and distinguish their product, thus expanding their PR reach.

PTPA reviews products submitted from Manufacturers across North America. Those products are assessed by parent reviewers for usefulness, quality and innovation. Companies with award winning products will have the ability to display the PTPA Media seal on their product packaging and web site thereby differentiating themselves as "award winning" over their competitors.

The direct advantage to award winners will be the publicity produced by PTPA Media for the winning merchandise through a PR campaign targeted at building brand and product awareness.

Consumer will also be able to rate and comment on products listed on the PTPA Media web site through a 5 star rating system. This approach will provide the consumer with all the information they need make an informed decision when making purchases related to their children.

PTPA provides an objective means to discover, appraise and promote new products designed to enrich family living. Products range from baby clothing, toys and accessories to parent-centric creations that enhance day to day life. Our mission is to marry innovative companies with discerning consumers. We provide reliable and relevant information to both parties with the intent of improving the consumer access to exciting quality products. PTPA will provide a platform for companies to introduce their products for evaluation and feedback from the experts that matter most: parents!

Awards will be presented to companies whose products are deemed exceptional by a knowledgeable and unbiased panel of experts. Award recipients will have access to promotional expertise and extensive advertising and marketing venues.

User in Mind Internet Solutions Inc. (UIM) - www.userinmind.com is a Toronto-based, Web development firm founded in 1998, specializing in Online Marketing, Website Development and the Implementation of e-Learning initiatives and diagnostic tools. The company provides Internet-based solutions to an international clientele in support of building relationships, strengthening brands, facilitating business and expanding organizational knowledge. The guiding philosophy behind all UIM initiatives is a focus on the end users, to whom a project is directed. We believe that addressing this group’s needs and preferences distinguish highly effective programs from the rest.