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Case Study - COCA

ONLINE LEARNING & SURVEY TOOL

www.coca.on.ca


The Council of Construction Associations (COCA) is the voice of the construction industry in Ontario, working with the provincial government to help the construction industry grow and prosper. One of their primary concerns is the health and safety of workers in this industry. The following case study outlines a project where User in Mind Internet Solutions was engaged to create an online learning and survey tool for COCA, supported by the Workplace Safety Insurance Board (WSIB).


Challenge

In September of 2004, COCA and WSIB stated a desire to promote the business case for safety in the construction industry. They recognized the need to educate businesses specifically on how addressing and improving health and safety can lead to benefits that include increased shareholder value, improved operations, and better bottom line results. COCA selected User in Mind to develop and deliver a strategy that would communicate this message and change the practices of certain construction companies, through an online learning and survey tool.


Objectives

• Reduce the frequency and severity of workplace incidents in the construction industry
• Make construction companies aware of the need for an benefits that can be obtained
• from safe and healthy working conditions
• Create a cost-effective system for assessing and improving health and safety in Ontario
• Combine on- and off-line communications efforts for maximum reach
• Ensure seamless integration with existing systems
• Provide a framework for future expansion

Results

With open communication and a focus on the end-user, COCA and User in Mind created an online learning and survey tool, building on the WSIB campaign on the value of human life and the importance of safety in any workplace. The interactive environment takes users through a confidential self-assessment regarding the organization's current health and safety practices, directs them to relevant learning modules, and presents a report identifying specific actions the organization should now take. The integration of online learning enhanced COCA's ability to help the construction industry prosper in the following ways:

• Facilitated communication between COCA and construction companies
• Increased the number of member-organizations within COCA (?)
• Created an interactive experience that presented meaningful content by explaining and demonstrating the association's message, not simply stating it
• Designed customized health and safety plans for each organization - identifying the
• current strengths and weakness in each - and ensuring the system is relevant to all users
• Encouraged companies to include a safer, healthier workplace in their long-term strategy
• Enabled the association to assess the effectiveness of its activities and identify areas
• of future development by analyzing reports produced from aggregate survey data
• Raised awareness of COCA and it's mission within the target market

Overview of COCA's Online Learning and Survey Application

	Initial Assessment and Reports Series of questions to determine the state of health and safety in specific organization Clear, engaging, user-centered interface Save & exit feature, to use at user's convenience Confidential, protects individual company's identity Report clearly identifies priorities and areas of improvement
	Learning Exercises Specific modules selected for user from priority areas identified in initial assessment Health and safety benefits are demonstrated and explained, not just stated Engaging interactive sessions Takes users through steps to create a clear health and safety action plan Online environment can be accessed anywhere
	COCA Administration Area Produce reports on aggregate industry data to assess program's effectiveness and target areas for improvement Not sure what else is involved in this section, not really addressed in outline

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