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www.mipps.com
Challenge
MIPPS Wireless Broadband Access was one of the first companies in Canada to use fixed wireless technologies to conveniently and cost-effectively meet a full range of communications and e-services needs of organizations of all sizes. UIM was brought in to create a website that helped to explain wireless broadband and the associated advantages in addition to simply marketing their product and service offering.
Strategy
UIM began by working with MIPPS to further improve their existing site content organization to ensure that the navigation of the new site was as clear and as intuitive as possible. UIM's creative team then decided that a series of multi-media presentations would best serve to illustrate both the technology and the advantages associated with wireless broadband. In order to help MIPPS continue to keep this industry leading website current, UIM also incorporated a content management system to allow MIPPS to update the "News & Events" sections without the need for any coding.
Results
MIPPS has received strong reviews to date. Visitors to the site (as well as the sales and technical staff) have been able to use these new visual tools to help clearly explain and illustrate the technology, advantages and installation processes to all of their stakeholders.
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