Generating excitement and anticipation for Tamagotchi ® product launch

www.tamagotchi.ca

To aid in the North American launch of the latest Tamagotchi ® digital pet, UIM created a highly interactive microsite targeting children between the ages of 8 and 12 years. Supported by a grassroots marketing campaign, the site has been hugely successful and continues to generate significant traffic through its viral marketing components.

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