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We regularly hear comments such as these
from developers we speak with:
| • |
“We need people to visit
our sales centres to close the sale, but on the weekend
when the centre is packed, it’s tough for our
sales staff to identify the qualified leads from the
tire kickers.” |
| • |
“Even if we did put our
availabilities on our website, how would we keep it
up to date, the details change all the time.”
|
| • |
“Someone asked in our sales
centre the other day, Why do you even advertise your
web address if you don’t offer any information
on you website?” |
| • |
“No one buys a condo online,
but customers frequently call us for our web address.” |
Most developers now have some form of website
and have begun to market this presence by adding their web
addresses to their printed collateral, direct mail pieces
and billboards. This is a great first step in raising awareness
of the website. The next step is delivering on the expectations
of your customers when they visit the site.
Through our intuitive administration area,
our clients can keep the content of their websites current
without requiring any knowledge of programming or coding.
Anyone comfortable with computer basics can maintain, in
real time, any changes or additions required on the site.
Your website can now list every available residence in your
building, development, or portfolio, a list that can include
suite-specific details such as price, exposure, floor plan,
and elevation drawings. Changes and updates can easily be
made as they occur to allow your website to become a trusted
source for information.
Visitors who choose to first visit a website
such as this to determine their interest level in a particular
project represent the ideal qualified lead once they arrive
at your sales centre.
We invite you to contact
us to set up a meeting and learn more about how we can
help!
Back to Commercial
Development main page. |
