Generating brand awareness and increasing sales are universal challenges facing companies in all facets of the marketplace. The Internet represents an excellent opportunity for targeted, cost-effective initiatives when accompanied by a creative and strategic approach.

UIM filters through the contradictions and hype of online marketing to provide a foundation for successful, ongoing campaigns. Using such tools as eNewsletters, product-related games, search engine placement programs, loyalty programs and promotions, we help our clients develop powerful online initiatives that deliver quantifiable results:

• Create buzz and excitement through innovative ideas
• Conduct ongoing and unobtrusive market research
• Leverage existing offline marketing campaigns for optimal return on investment
• Increase product/service exposure and awareness
• Cultivate customer databases and relationship-building

UIM's major initiatives in this area include:

Email Marketing

Engage. Interact. Entertain. Information is often the main draw to a website, but it doesn't have to be just text on a screen. UIM has created many interactive components that were presented in a manner that reinforced the client's brand and pushed the corresponding product or service. Often inspired from classic game concepts (e.g. scratch and match, bingo, potato head, etc.), interactive games are a great way to improve website stickiness and if done right, even serve as the basis for successful viral marketing campaigns.

Email Marketing

The primary objective of our email marketing programs is the effective leveraging of our clients' contact lists toward their growth and success. Through eNewletters, carefully planned email announcements, and special promotions, our clients are able to translate leads into business, while increasing the profile of the company.

Loyalty Programs

Through special resources, online promotions, value-added services, games and more, UIM clients can foster long-standing relationships premised on servicing needs and rewarding referrals and repeat business.

Search Engine Techniques

UIM designs its client sites for optimal results from search engine registration. Furthermore, we remove all elements of chance from this process through our placement programs with industry leaders, Overture and Google, which feed such websites as Yahoo!, MSN, and Lycos.