Interactive Marketing is somewhat of an ambiguous term, as it draws on two of the most overused words from the Internet lingo dictionary. Still, it is an appropriate characterization of the vast world that exists when it comes to attracting visitors online. Whether the objective is drawing users to a website, reinforcing a particular message, or selling a product, UIM has a toolbox of strategies to fulfill your needs. These include:

• Large format rich media Flash ads (big-box and skyscrapers) for maximum impact
• Multi-format campaigns - using different ad formats that leverage the advantages of each
• Video - extending the usage of TV creative in an online world is cost effective and powerful
• A variety of contextual online tactics such as advertorials, content integration, micro sites, contests, advergames, branded trivia games, newsletter placements and even chats

Let UIM add energy to your online initiatives and produce quantifiable results in support of your objectives.